LIGHT ON CALORIES NOT ON TASTE
KETTLE FOODS UK - 2015
SUB-BRAND CREATION FOR KETTLE CHIPS UK
Kettle Chips had all the credentials in indulgent sharing snacks - the taste of Real Food Ingredients and thick, crunchy chips. But, with the world turning to ‘healthier’ options wherever possible, Kettle needed to establish a ‘healthy’ alternative.
Bite’s suggests smaller eat’s with positive foodie engagement and avoids negative ‘diet food’ connotations and is brought to life visually through floating ‘mini canapés of real foodiness’.
SPRINGETTS BRAND DESIGN. role: Design Director / Account Manager
Springetts Team Credits: Sophie Burt - Designer
